Sessions
Concurrent Session
Employer Branding: The Power of Purpose
S404
Wednesday 06/20/2018 10:00 AM - 11:15 AM
1.25 SHRM PDCs
| Competencies: Leadership & Navigation, Communication, Ethical Practice
| Intended Audience: Senior-Level
Workplace Application:
You will learn how to craft and communicate an inspiring story to attract and retain the right talent.
Purpose is defined as the reason for which something is done or created or for which something exists. In this session, we'll examine the definition of purpose and the power it has to shape your life, career and company. You'll discover a unique process to differentiate your organization and build a brand that attracts and engages the right talent. Come for stories that will inspire you and leave with ideas that will make an impact. During this session you will:
- Learn to uncover purpose in your life and your organization.
- Discover unique ways you and your company can make a positive impact in the world.
- See how the power of purpose can differentiate your company and attract the right talent.
