In this session you'll learn not only how to attract event sponsors, but the foundation you must build to make that plan a reality. While the world of events has changed overnight, the fundamental need of sponsors still exists, which is to find leads and showcase their brand. During this event we'll talk about the requirements that must be met before even crafting a sales strategy as well as what will create value to attract and retain sponsors.
|
Tim Thoms-Cappello
Manager, National Accounts
SHRM
Connect Online with this Speaker
|
Tim is passionate about breaking down processes and finding out how it all works. Both for curiosity and for efficiency, finding the best solution for all stakeholders is what Tim's work has been all about. The events industry has allowed him to focus on what makes teams work, what can be improved and how we get there. Through safe-to fail experiments, stakeholder engagement and constant learning, Tim believes we can all make an impact in the workplace. Having worked at SHRM for five years Tim has helped expand the voice of SHRM and make a lasting impact through the experience of events.
|
Laura Northrup
Event Planner
SHRM
Connect Online with this Speaker
|
Laura Northrop is a planner by nature and by profession. She often was called upon to plan events for friends and family before it became a professional calling. After graduating from American University in Washington, DC, she started her career by taking a bite out of crime with McGruff the Crime Dog planning events for the National Crime Prevention Council. Since then, she has had a broad range of event experiences from an award-winning skin cancer prevention campaign called “Families Play Safe in the Sun” with the Women’s Dermatologic Society to award banquets and political fundraisers. In her current role as an Event Planner for the Society for Human Resource Management, she plans conferences and exciting event experiences, including SHRM’s signature event, the SHRM Annual Conference for 25,000 HR Professionals. In her free time, she loves true crime podcasts and exploring the trails around the DMV.