As a SHRM volunteer leader, you play an important role in running the business of your chapter or state council. This includes developing and nurturing a brand that sets you apart from other local or state-wide HR associations in your community. Join us as we discuss SHRM’s approach to building and communicating an effective brand – and provide some helpful tips for creating your own! We will also hear from one of our current Membership Advisory Council (MAC) Representatives, who will share her personal brand experience from past roles as chapter president and state council director.