Sessions

Concurrent Session
SHRM’s Approach to Branding: Stand Out from the Crowd!
Thursday 11/11/2021 02:00 PM - 02:50 PM   Add to calendar

As a SHRM volunteer leader, you play an important role in running the business of your chapter or state council. This includes developing and nurturing a brand that sets you apart from other local or state-wide HR associations in your community. Join us as we discuss SHRM’s approach to building and communicating an effective brand – and provide some helpful tips for creating your own! We will also hear from one of our current Membership Advisory Council (MAC) Representatives, who will share her personal brand experience from past roles as chapter president and state council director.

Renee Rouse  Photo
Presenter:
Renee Rouse, Director of Integrated Marketing,
SHRM
Presenter:
Catherine Mirabile, Northeast Membership Advisory Council (MAC),
CGI Benefits Group
Susan Post Photo
Presenter:
Susan Post, Field Services Director,
SHRM
Kennedy Barba Photo
Presenter:
Kennedy Barba, Senior Specialist, Content Strategy & Brand Management,
SHRM