“Disrupt or die” has been the rallying cry for decades, but what does it actually mean to be disruptive, to make it the center of your strategy? Many established companies set a goal to develop “disruptive” innovations, believing innovation will disrupt their market and drive growth. But that is not how it works: Disruption does not create growth. Growth creates disruption. Charlene acknowledges that transformations are never easy, and the unrelenting pace of technological change makes it doubly difficult. But there’s hope and a way forward starting with reframing your strategy, leadership, and culture so that disruptive growth is at the top of your agenda.
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Charlene Li
CEO
Quantum Networks Group
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Charlene is the New York Times bestselling author of six books, including The Disruption Mindset, Open Leadership, and the critically acclaimed Groundswell. Her latest book, Winning with Generative AI: The 90-Day Blueprint for Success, lays out a master plan for generative AI strategy.
She is an experienced speaker who has inspired leaders in intimate forums and expansive conference halls. She has delivered keynote addresses at such venues as the World Economic Forum, TED, and South by Southwest.
Charlene is frequently quoted in The Wall Street Journal, The New York Times, USAToday, Reuters, and The Associated Press, and she’s shared her expertise on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC.
Charlene earned an M.B.A. from Harvard Business School and an A.B. degree magna cum laude from Harvard College. In her spare time, she teaches her beloved cat new tricks.