Sessions

“Disrupt or die” has been the rallying cry for decades, but what does it actually mean to be disruptive, to make it the center of your strategy? Many established companies set a goal to develop “disruptive” innovations, believing innovation will disrupt their market and drive growth. But that is not how it works: Disruption does not create growth. Growth creates disruption. Charlene acknowledges that transformations are never easy, and the unrelenting pace of technological change makes it doubly difficult. But there’s hope and a way forward starting with reframing your strategy, leadership, and culture so that disruptive growth is at the top of your agenda.