Building Internal HR Brands to Drive Behavior Change

Lead(HR) Conference

A strong internal HR brand has the power to attract and motivate employees. Learn about organizations who progressed from lacking internal HR brands to having best-in-class programs. You will learn how to:

Create an internal HR brand that drives employee engagement and behavior change
Develop an HR brand that narrates an employee experience, initiative or change effort in a compelling way
Determine priorities, audience concerns, competitive factors, objectives and key messages to tell a strategically sound story
Translate foundational language that will guide an employee-facing HR brand
Create consistency between an organization's benefits brand and its internal communications program

Date(s) & Time(s):

Tuesday, September 30, 2014 - 10:15am to 11:45am

Wednesday, October 1, 2014 - 1:00pm to 2:30pm

Presenter:

Layla Kajer

Strategy Director

Bonfire

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Layla designs and directs strategic engagement and HR branding programs for clients across industries including healthcare, technology, media and financial services. Prior to joining Bonfire, Layla managed key financial services online consumer products, and built digital infrastructure that transformed the bank's social measurement programs into a source of business insight. Some of her current and past clients include Genentech, ConocoPhillips, Nixon Peabody, T. Rowe Price, Quintiles, Wells Fargo and Bank of the West.

SESSIONS:

Location:

Lafite Boardroom 6

Amount of Credit:

1.50

Credit Type:

•HR Credit

Session Type:

Concurrent Session

Competency:

Communication