Sessions

A strong internal HR brand has the power to attract and motivate employees. Learn about organizations who progressed from lacking internal HR brands to having best-in-class programs. You will learn how to:

• Create an internal HR brand that drives employee engagement and behavior change
• Develop an HR brand that narrates an employee experience, initiative or change effort in a compelling way
• Determine priorities, audience concerns, competitive factors, objectives and key messages to tell a strategically sound story
• Translate foundational language that will guide an employee-facing HR brand
• Create consistency between an organization's benefits brand and its internal communications program