Rebekah Gales Swain is group vice president and leader of Managed Health Strategy, Planning and Membership Performance for Advocate Health, the third-largest nonprofit integrated health system in the United States – created from the combination of Advocate Aurora Health and Atrium Health.
Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care, with Wake Forest University School of Medicine serving as the academic core of the enterprise. Headquartered in Charlotte, North Carolina, Advocate Health serves nearly 6 million patients across 67 hospitals and over 1,000 care locations.
Ms. Swain joined Advocate Health’s Managed Health team in April 2023. As part of this work, she leads the team’s strategy development, which includes setting strategic direction for managed health contracting in each Advocate region and segment. She leads development of the organization’s employer and payor product portfolios, develops collaborative strategic relationships with payors, and coordinates our approach to partnered insurance products and plans.
Prior to joining Atrium Health, Ms. Swain served for five years as the Chief Operating Officer of Experience Health, an innovative Medicare Advantage plan in the Raleigh-Durham Market. Experience Health was a joint venture between Duke University Health System and Blue Cross NC, strategically leveraging the capabilities of provider and payor to deliver a unique member-patient experience - achieving a 4.5 CMS STAR rating in its second (2023) and third (2024) rating years.
In addition, Ms. Swain held various positions over a decade at Blue Cross NC, where she led development and implementation of payer-provider strategies, including a suite of new network-based products for ACA and commercial group segments. Prior to that, Ms. Swain served as Director, Strategic Planning and Business Development at Rex Healthcare (now part of UNC Health Care) in Raleigh, NC, where she led new business development, certificate of need and enterprise strategic planning.
Ms. Swain is a graduate of the University of North Carolina at Chapel Hill, with an undergraduate honors degree in public health and a master’s degree in health administration, both from the Gillings School of Public Health. She lives with her husband and two sons in the Raliegh-Durham, NC area.
