David Feinberg, SVP of Risk & Insurance

As SVP of Risk & Insurance at Justworks, David manages a cross-functional team, ensuring delivery of small business customers’ health insurance, workers compensation, and other benefits in compliance with regulation across all 50 U.S. states.

Prior to joining Justworks, David covered legacy PEOs as an equity research analyst for Goldman Sachs and Morgan Stanley. After learning the ins and outs of the PEO industry in this context, David pivoted to the startup world, first at WellNet, and then to Justworks. Throughout his tenure at Justworks, David has stewarded partner relationships to expand and enhance the benefits options - health insurance, mental health, fertility, fitness, financial - for Justworks’ customers. David serves as Vice Chair of NAPEO (The National Association of Professional Employer Organizations). 

David holds a Bachelor’s Degree from Duke University and an MBA from Columbia University. He lives in Connecticut.
 

Charlotte Smith has been in and around healthcare her entire life. Growing up with a physician mother, she seamlessly integrated herself into the world of patient care and insurance during her formative years. A graduate in biology from Texas A&M, Charlotte pivoted into the pharmaceutical sales arena, where she honed her understanding of the intricacies of how medications are covered, how physicians chose to prescribe, and the best way to have fancy dinners for free.

Her professional trajectory reached new heights at UnitedHealth Group, where Charlotte gained a comprehensive understanding of employee benefits. While at UHG, Charlotte specialized in prediabetes, diabetes, and weight loss solutions, she went on to navigate the challenges of three successful startups before finding her current role as the Director of Partnerships at Take Command. In this role, Charlotte serves as a catalyst in the benefits consulting realm, equipping brokers and consultants with the knowledge to introduce innovative tools such as Individual Coverage HRAs to their clients.

Charlotte lives outside of Dallas, TX with her husband, three daughters, and new kitten, Romeo.

Erin Casey is the Senior Vice President of Platform Partnerships. In this role, she is accountable for the third-party technology strategy for both Unum and Colonial Life brands specifically focused on driving growth, efficiency, and customer satisfaction through market leading solutions such as HR Connect and Gathr. Prior to joining Unum in 2022, Erin spent 20 years at Guardian Insurance in a variety of leadership roles and most recently led their strategic partnership team, accelerating their market connectivity with benefits technology firms.

As Bonusly's Chief Customer Officer, Debra combines her passion for an exceptional customer experience with her drive to empower companies to connect, motivate, and engage their employees to build winning workplaces. Prior to Bonusly, Debra was the VP of CS at Beamery and the Chief Client Officer at Namely, to name a few. She has over 25 years of experience in senior leadership roles in Human Resources ranging from in-house HR leadership to HR Consulting, Outsourcing, Client Services, and Customer Success working directly with HR teams across a variety of industries. She currently resides in Fort Worth, Texas with her husband and two dogs.

With a 14-year tenure in the corporate health and wellness industry Sara has cultivated a deep-seated commitment to employee wellbeing and engagement. She now spearheads a team of Account Executives and Sales Development Representatives across the West Region of the U.S., empowering them to drive meaningful change in organizations. Through our suite of offerings spanning employee wellbeing, rewards, recognition and communications, we equip organizations with the tools to foster a culture of connection and appreciation. 

Dima is Middle-Eastern in her genes and global citizen in her spirit. She ignites the untapped potential in individuals across the globe, empowering them to shatter limitations and become courageous, purpose driven leaders.

Through keynote speeches, workshops, and executive coaching, Dima shares her unique leadership transformation journey with one goal in mind: motivate those around her to reimagine their potential and grow into leaders.

Dima has worked across the United States, Europe, Asia, Middle East, and Africa for several Fortune 100 companies and has honed a keen expertise in developing leaders to meet the demands of the global workforce.

Mary Cheddie, SHRM-SCP is Divisional Director, Membership Community. 

Cheddie has more than 35 years of domestic and international experience in all aspects of human resources and training. She has extensive experience with strategic planning, M&As, and in starting and turning around businesses.

Prior to joining SHRM, she served as senior vice president of human resources for Interval Leisure Group, Inc. and its affiliated companies. The company was publicly traded on NASDAQ and the leading provider of vacation services with a global consumer membership base of nearly 2 million member families, more than 2,500 member resorts in over 75 countries worldwide, and has oversight for about 14,000 employees. 

Cheddie also served as senior vice president, people with PRC, as well as vice president, human resources, strategic planning, office services, and facilities for The Orvis Company, Inc. in Manchester, VT.

She earned her MBA from Upper Iowa University, a bachelor’s degree from Thomas Edison State College in Trenton, New Jersey, and is certified as a SHRM-Senior Certified Professional.

Cheddie received the HR Award of Excellence, Hospitality in 2016 from South Florida Business & Wealth. Business Leader Magazine named Cheddie one of the 2011 Women Extraordinaire and in 2012 the National Diversity Council awarded her the Glass Ceiling Award.

She serves on the Board of Trustees for Upper Iowa University, Chairs the Human Capital Committee and is a member of the Governance and Advancement Committees, Chaired the Keiser Career College’s Advisory Board, was a member of the Board of Directors for the Society for Human Resource Management (SHRM) from 2003-2008 and chaired SHRM’s governance and compensation committees. Cheddie has more than 35 years of SHRM volunteer leadership experience at the national, regional, state, and local levels.  She also served on the Waldorf College Alumni Board from 2004 through 2008 and was the President of the Dallas HR Association in 2000 (one of the largest affiliated SHRM chapters). She resides in South FL.

Giselle is a key member of the SHRM Certification Exam Development team, where she plays a pivotal role in working closely with internal and external stakeholders to develop and administer to HR professionals worldwide.

Giselle's 20 years of military service in the United States Marine Corps have deeply ingrained in her a profound dedication to service. This experience has not only shaped her values but also fueled her unwavering commitment to advocating for others, both within and beyond the workplace.

She holds a Bachelor’s in Psychology from Excelsior College and a Master’s in Human Resource Management from Georgetown University and is SHRM-CP certified.

Tony Buffum is Vice President of HR Client Strategy at Upwork, where he is responsible for helping accelerate the growth of enterprise companies, helping them solve HR challenges related to finance, procurement and talent transformation. Tony brings over two decades of experience leading global HR teams as well as driving transformational change in company culture, organizational design, performance management, and employee integration and engagement. He joins Upwork following a series of leadership positions including chief human resources officer (CHRO) at FLIR Systems, VP of global human resources at STANLEY Security and VP of human resources at Stanley Black & Decker.

Davida Rivens, an avid DIYer, brings her creativity to the table when helping companies build solutions to support their employees. Davida spent nine years leading E4E Relief's customer experience and relationship management team before transitioning to the role of Managing Director, Growth & Development. Here, she continues to lean into her nonprofit background to help advance corporate philanthropy - and to leverage her creativity to ensure our clients and their employees have what they need to make it through even the most difficult times. 
 
From the ballroom dance team at UNC Chapel Hill to the board room of E4E Relief, Davida carries a confidence and wisdom that helps bring E4E Relief to the next level. Her deep understanding of product and product delivery allow her to identify trends and enhancement opportunities with ease. Davida continues to prioritize customer satisfaction and each market's needs to keep E4E Relief's programs best in class.