Americus Reed, II is the Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, where he has served on faculty since 2000. He received a Ph.D. (Consumer Behavior and Social Psychology) from the University of Florid a’s Warrington College of Business after receiving two master’s degrees (Organizational Behavior and Market Research Methods) and a B.B.A (Strategy) from Georgia State University. Professor Reed’s primary research and consulting areas are in brand equity and specifically identity driven marketing – the study of creating and fostering “brand communities” that transcend the utilitarian aspects of products; connect to deep levels of emotional and social affiliation, and cultivate lifelong loyalty with consumers (http://americusreed.com/). 

In 2005, his academic work in this area received honorable mention for the prestigious Robert Ferber Award for academic impact in the Journal of Consumer Research (JCR) and in 2009 he received JCR’s Best Paper Award. Professor Reed has authored more than 40 articles and book chapters on the topic. He teaches courses in customer analysis, branding and consumer psychology to undergraduate, graduate, doctoral and executive students.

Paul Begala is a commentator for CNN, where he is part of the political team that has won both an “Emmy” and a “Peabody Award”.  In the 2012 campaign he was a senior adviser for the pro-Obama Super PAC, making Begala one of the few people to play a critical role in electing two different presidents.

After helping engineer Bill Clinton's presidential campaign with his partner, James Carville, Begala served as counselor to the President, one of Clinton's closest aides. He has consulted for political campaigns across the country and around the world, including advising politicians in Europe, Latin America, the Caribbean and Africa.

Former President Bill Clinton described his longtime friend and former aide as, "a witty dynamo from Sugar Land, Texas...who brought energy, focus and credibility to our efforts."  Secretary of State Hillary Clinton says Begala, "embodies a passion for populism with a commitment to civility, no easy feat."

And radio talk show host Rush Limbaugh has said of Begala, "If you don't know who The Forehead is, Paul Begala, he's the guy, the kid that played the banjo on the bridge in the movie Deliverance."

He helped his friend John F. Kennedy, Jr. launch the political magazine George and wrote the "Capitol Hillbilly" column, and is the author of several New York Times best-selling political books.

Begala is an affiliated professor of Public Policy at Georgetown University.  He has also taught at the University of Texas and the University of Georgia.  Along with James Carville and GOP strategist Karl Rove, he was a recently inducted into the American Association of Political Consultants' Hall of Fame.

Tucker Carlson is the anchor of Fox and Friends Weekend and the editor-in-chief of The Daily Caller, one of the largest and fastest growing news sites in the country. Carlson joined FOX from MSNBC, where he hosted several nightly programs. Previously, he was the co-host of Crossfire on CNN, as well the host of a weekly public affairs program on PBS.

A longtime newspaper and magazine writer, Carlson has reported from around the world, including dispatches from Iraq, Pakistan, Lebanon and Vietnam. He has been a columnist for New York magazine and Reader's Digest. Carlson began his journalism career at the Arkansas Democrat-Gazette newspaper in Little Rock. His most recent book is entitled, Politicians, Partisans and Parasites: My Adventures in Cable News. He appeared on the third season of ABC’s Dancing with the Stars.

A high-profile senior analyst for CNN and staff writer for The New Yorker, Jeffrey Toobin is one of the country’s most esteemed experts on politics, media and the law. With unparalleled journalistic skill, Toobin has provided analysis on some of the most provocative and important events of our time. Toobin provides a unique look into the inner workings of The Supreme Court and its influence, as well as how upcoming elections will shape the court and, in turn, the nation. 

After a six-year tenure at ABC News, where he covered the country’s highest-profile cases and received a 2000 Emmy Award for his coverage of the Elian Gonzales custody saga, Toobin joined CNN as a legal analyst for CNN in 2002 where he now serves as senior analyst. Also a staff writer for The New Yorker since 1993, he has written articles on such subjects as the Bernie Madoff scandal, the case of Roman Polanski, and profiles of Justices Clarence Thomas, Stephen Breyer, John Paul Stevens and Chief Justice John Roberts. 

Toobin received his bachelor’s degree from Harvard College and graduated magna cum laude from Harvard Law School, where he was an editor of the Harvard Law Review.

Keri Gasiorowski is Senior Director of Talent Management for Digital Risk, the largest global independent provider of risk, compliance, and transaction management solutions. She has over 10 years of experience in Talent Management, including having worked for Robert Half International and United Stationers Supply Company. In her role at Digital Risk, she leads the Talent Acquisition, Learning & Development, and Internal Communications functions. Keri has her Bachelor’s Degree in Organizational Behavior and her Masters in Human Resource Management, both from Rollins College in Winter Park, FL. Aside from working at Digital Risk, Keri is lead faculty member for Human Resource courses at Rollins College and has been published in many industry periodicals including the Encyclopedia for Human Resource Management.

Follow Keri on Twitter @KeriGasiorowski.