Communication

 Todd Brodie, PhD., SPHR, GPHR, CHRP, is an Executive Coach and Senior Human Resource Professional. He has provided strategic support and coaching to leadership teams located throughout North America, Latin America, Australia, New Zealand and the United Kingdom. His past experience includes Human Resource and front line leadership roles in the Insurance, Financial Services, Hospitality and Gaming industries in multiple countries. Todd has earned a Doctor of Philosophy (PhD.) degree in Management from California Coast University and is currently working towards the Master Certified Coaching (MCC) designation through the International Coaching Federation.

Layla designs and directs strategic engagement and HR branding programs for clients across industries including healthcare, technology, media and financial services. Prior to joining Bonfire, Layla managed key financial services online consumer products, and built digital infrastructure that transformed the bank's social measurement programs into a source of business insight. Some of her current and past clients include Genentech, ConocoPhillips, Nixon Peabody, T. Rowe Price, Quintiles, Wells Fargo and Bank of the West.

Sally Hogshead is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. Unlike Myers-Briggs, Kolbe, DiSC or StrengthsFinder, this Assessment is not about how you see the world— but how the world sees you.

Sally measured 200,000+ people to identify a scientific approach to personal branding. Her research shows how the brain is hardwired to focus on 7 specific types of messages. Her findings also reveal surprising trends about why certain people and companies succeed in a world with a 9-second attention span.

When you fascinate employees and customers, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, follow you and buy from you. But if you fail to fascinate, they’ll move on to the next option.

Sally’s internationally acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.

In her new, game-changing book, HOW THE WORLD SEES YOU (HarperCollins, June 2014), Sally helps you understand what makes you most fascinating—how your personality is uniquely suited to influence opinions, and how to harness your distinct competitive advantages.

Sally frequently appears in national media, including NBC’s Today Show and the New York Times. The press has described her as “an icon” who has “changed the face of North American advertising.” Reality TV show Making It Big dedicated an episode to Sally’s creativity.

With over 3 years of experience as a part of the Talent Acquisition team for Waste Management, Alex has developed strong networking, writing and communications skills, and a broad knowledge of the Employment Branding space. Alex brings a blend of fresh ideas and creative energy to any organization. Communicating through Social and Traditional Media is not just an end result -- it is about process, methods, and a strong foundation in collaboration, performance, and context. Alex strives to improve his skill set while providing valuable services to the organizations with which he works.
 

Chatrane Birbal is Vice President, Public Policy in SHRM national’s Alexandria, Va. office. In this capacity, she is actively involved in solidifying strategic partnerships and research to address policy issues on Capitol Hill that impact the workplace. In her role, Ms. Birbal lobbies Congress and develops policies and positions in support of workplace public policy issues including workplace healthcare, workforce development, workplace equity, workplace flexibly and leave, workplace immigration and employer-sponsored benefits (retirement, education assistance, unemployment insurance, among others).   

Prior to joining SHRM, Ms. Birbal was the director of government relations at the Council on Foundations, a Washington, D.C.-based nonprofit membership association of some 2,000 grant making foundations and corporations, with assets totaling more than $282 billion. During her tenure at the Council, Ms. Birbal implemented strategies and launches programs in support of the organization’s public policy and government relations work. She lobbied Congress on tax legislation relating to charitable giving, raised the Council’s profile with Congress and other nonprofit organizations, advised members on legislative activities impacting philanthropy and planned and executed the Council’s annual legislative fly-in conference, “Foundations on the Hill.”

Prior to joining the Council, Ms. Birbal was a federal legislative lobbyist at the American Psychiatric Association (APA), an Arlington, Va.-based medical specialty society with over 38,000 U.S. and international member physicians who work together to ensure humane care and effective treatment for all persons with mental disorders, including mental retardation and substance-related disorders. During her tenure at APA, Ms. Birbal lobbied Congress on behalf of psychiatrists, planned and executed the association’s annual advocacy day training session for membership as well as developed the APA’s online advocacy action center to further legislative efforts on behalf of the psychiatry profession.

Chatrane previously served on the Board of Directors for the ACT for Alexandria community foundation.  ACT for Alexandria brings the community together to elevate local philanthropic giving and engagement to new heights, supports local nonprofits working to aid the most vulnerable and develops solutions for the community’s most pressing challenges. During her tenure on the Board Ms. Birbal supported the foundation’s initiatives including ACTion Alexandria, an online civic engagement platform and Spring2ACTion, 24 hours of online giving to support local nonprofits.

Chatrane obtained a Bachelor of Arts degree in political science from the State University at Buffalo in Buffalo, N.Y. and received her graduate degree of public administration and public policy from George Mason University in Fairfax, Va.

 

Ms. Birbal currently serves on the Board of Directors of Women in Government Relations (WGR) - the premier, non-partisan professional society dedicated to advancing and empowering women by fostering professional development and growth opportunities through a community that supports women’s leadership in government relations. She is a member of the Tax Coalition, which provides a forum for the exchange of ideas among professionals in federal tax policymaking to encourage the professional development of women in federal tax policy and Birbal also serves as a Director-at-large on George Mason University’s Alumni Board.

Chatrane Birbal is Vice President, Public Policy in SHRM national’s Alexandria, Va. office. In this capacity, she is actively involved in solidifying strategic partnerships and research to address policy issues on Capitol Hill that impact the workplace. In her role, Ms. Birbal lobbies Congress and develops policies and positions in support of workplace public policy issues including workplace healthcare, workforce development, workplace equity, workplace flexibly and leave, workplace immigration and employer-sponsored benefits (retirement, education assistance, unemployment insurance, among others).   

Prior to joining SHRM, Ms. Birbal was the director of government relations at the Council on Foundations, a Washington, D.C.-based nonprofit membership association of some 2,000 grant making foundations and corporations, with assets totaling more than $282 billion. During her tenure at the Council, Ms. Birbal implemented strategies and launches programs in support of the organization’s public policy and government relations work. She lobbied Congress on tax legislation relating to charitable giving, raised the Council’s profile with Congress and other nonprofit organizations, advised members on legislative activities impacting philanthropy and planned and executed the Council’s annual legislative fly-in conference, “Foundations on the Hill.”

Prior to joining the Council, Ms. Birbal was a federal legislative lobbyist at the American Psychiatric Association (APA), an Arlington, Va.-based medical specialty society with over 38,000 U.S. and international member physicians who work together to ensure humane care and effective treatment for all persons with mental disorders, including mental retardation and substance-related disorders. During her tenure at APA, Ms. Birbal lobbied Congress on behalf of psychiatrists, planned and executed the association’s annual advocacy day training session for membership as well as developed the APA’s online advocacy action center to further legislative efforts on behalf of the psychiatry profession.

Chatrane previously served on the Board of Directors for the ACT for Alexandria community foundation.  ACT for Alexandria brings the community together to elevate local philanthropic giving and engagement to new heights, supports local nonprofits working to aid the most vulnerable and develops solutions for the community’s most pressing challenges. During her tenure on the Board Ms. Birbal supported the foundation’s initiatives including ACTion Alexandria, an online civic engagement platform and Spring2ACTion, 24 hours of online giving to support local nonprofits.

Chatrane obtained a Bachelor of Arts degree in political science from the State University at Buffalo in Buffalo, N.Y. and received her graduate degree of public administration and public policy from George Mason University in Fairfax, Va.

 

Ms. Birbal currently serves on the Board of Directors of Women in Government Relations (WGR) - the premier, non-partisan professional society dedicated to advancing and empowering women by fostering professional development and growth opportunities through a community that supports women’s leadership in government relations. She is a member of the Tax Coalition, which provides a forum for the exchange of ideas among professionals in federal tax policymaking to encourage the professional development of women in federal tax policy and Birbal also serves as a Director-at-large on George Mason University’s Alumni Board.

Mrs. Peters has worked with the Society for Human Resource Management (SHRM) since October 2018. She previously worked for SHRM’s former affiliate the Council for Global Immigration (CFGI) in the Washington DC metro-area for nearly fifteen years, helping to advance high skilled immigration and employment verification reforms with the U.S. Congress, the White House and the federal agencies. She has served as a chair of the policy committee of the Compete America coalition. She also serves on other coalitions and working groups to educate and advance immigration system efficiencies and to ensure critical changes to employer immigration compliance are reasonable.