Robert Massa is the Managing Director of Retirement in Houston, TX for Qualified Plan Advisors (QPA). Rob is a retirement professional with more than 25 years of retirement industry experience. His primary responsibilities include practice management, strategic investment direction and advice, retirement plan design consulting and compliance, employee education and development, financial wellness strategies, client relationship management and SEC compliance. His career has been focused in the investment management and administration of qualified retirement plans in a diverse series of roles including investment advice, trust administration, recordkeeping, plan document drafting, compliance testing, product management, legal and client consultation.

Jason Sheffield is BRPs National Director of Compliance for the Baldwin Regulatory Compliance Collaborative. He oversees the ongoing evolution of our firm's national compliance operations. Jason develops, designs and implements educational programming and compliance assuredness services by creating timely and relevant solutions designed for the benefit of our clients and colleagues, our industry partners, and the general benefits community. Jason has practiced employee benefits law and consulting for nearly two decades, representing individual, corporate, and tribal interests at the local, state, and federal levels. He has advised clients and provided representative services before administrative agencies such as the DOL, the IRS, CMS, OCR, several state-level treasury authorities, and others. He has experience with both qualified and non-qualified retirement plans, executive compensation matters, and extensive experience respecting health and welfare plan matters. Jason received his undergraduate degree from Georgia State University (magna cum laude) and his Juris Doctor from Western New England College School of Law. He is admitted to the State Bar of Georgia.

Robert Massa is the Managing Director of Retirement in Houston, TX for Qualified Plan Advisors (QPA). Rob is a retirement professional with more than 25 years of retirement industry experience. His primary responsibilities include practice management, strategic investment direction and advice, retirement plan design consulting and compliance, employee education and development, financial wellness strategies, client relationship management and SEC compliance. His career has been focused in the investment management and administration of qualified retirement plans in a diverse series of roles including investment advice, trust administration, recordkeeping, plan document drafting, compliance testing, product management, legal and client consultation.

Alexander Alonso, Ph.D., SHRM-SCP, is SHRM's  Chief Data & Analytics Officer leading intelligence, insights, and innovation function. As leader of SHRM’s Research & Insights business units, his total career portfolio has been based upon practical thought leadership designed to make better workplaces and to grow revenue across industry.

Tina Beaty changes the way people think, feel and believe. Using an integrated communications strategy, based on research and audience insights, she deploys omni-channel campaigns to change behaviors in pursuit of better workplaces for a better world. 

Reid AI is an experimental digital twin of Reid Hoffman, co-founder of LinkedIn, Inflection AI, and Manas AI. Reid AI was created to explore the potential of AI avatars in enhancing human thought and expression. Reid Hoffman (the human) embarked on this project to see how interacting with a digital version of himself could inspire new ways of thinking and connecting ideas. The avatar, developed with technology from Hey Gen for visuals and ElevenLabs for voice cloning, uses a custom chatbot to formulate responses. This chatbot draws from Hoffman's extensive body of work, including his books, speeches, articles, and podcasts from the last 20 years, allowing Reid AI to integrate and reference Hoffman's past ideas.

While there are potentially harmful uses of deep fakes or digital twins, Reid AI is a carefully monitored, responsible digital twin. Its purpose is to act as a reflective tool, offering insights into one's thoughts and personality in a positive way. Reid AI also demonstrates how digital twins can extend human capabilities, such as speaking languages we cannot. Hoffman believes that thoughtfully developed AI avatars can make content more dynamic and accessible, despite potential discomfort.  Reid AI is fluent in over 7,000 languages, proficient in over 600 programming languages, and enjoys long strolls through databases.