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Jonah Berger
James G. Campbell associate professor of marketing
Wharton School of Business at the University of Pennsylvania
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Jonah Berger is the James G. Campbell associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. He studies social influence and social epidemics, or how products, ideas, and behaviors catch on and become popular. Berger explains the key emotional and societal factors that push people to share a link or mail a video – the basic human drivers that power sharing and word of mouth, one of the most credible and influential forms of advertising. He believes we are too focused on the medium – Facebook, YouTube, and Twitter only serve as tools that amplify this very human process. The author of New York Times and Wall Street Journal best-selling Contagious: Why Things Catch On, Berger examines how decision making and social dynamics generate collective outcomes such as social contagion and trends. Exclusively represented by Leading Authorities speakers bureau, he is an exciting and fresh voice on viral marketing.
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Brian Spence
vice president, HR
Staffing Plus
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Brian is an experienced Human Resources Executive with a proven track record in managing and developing a wide variety of human resource functions for both public and private organizations. Brian is responsible for overseeing all aspects of the Human Resources Department including recruitment and retention of top internal talent, ensuring compliance with all state and federal regulations, developing competitive compensation and benefits plans, and ensuring improved process efficiencies through the implementation and utilization of the Human Resources Information System (HRIS). Lastly, and most importantly, Brian’s team works to develop and foster a workplace culture that allows our employees to achieve their professional goals in an environment where our staff understands that “delivering the Plus” is what makes us a success.
Prior to joining Staffing Plus, Brian served as Vice President of Human Resources at PointRoll, a Gannett Company, Director of Human Resources for Alliance Consulting and as a Sr. Human Resources Associate at Right Management Consultants.